That awkward moment you invest into Nintendo because of Pokemon Go and then you find out the game won’t impact your share price that much as the company doesn’t actually own the game!
There’s still plenty of reasons to be optimistic about Nintendo’s future on mobile, even if Pokemon GO isn’t necessarily a huge money-maker for them. It is seen as a fundamentally Nintendo property – as the doubling of their stock price shows – and it shows that mobile players want Nintendo content. Nintendo’s fully-owned mobile apps could be a reason to invest in the company further. Crazy that Nintendo didn’t make people aware of the ownership of Pokemon Go from the get-go.